Another Friday the 13th is coming up! On March 13, Chipotle is treating tattoo lovers to a special Buy One Get One deal. From 3 PM to 4 PM, customers with any kind of tattoo—permanent, temporary, or even drawn-on—can snag this offer. Just buy one entrée, and you’ll get another one for free!
This isn’t the first time Chipotle has run its “Tatted Like a Chipotle Bag” promotion. It’s inspired by the flash tattoo sales that happen on Friday the 13th. To celebrate, tattoo shops often offer small, pre-designed tattoos. Chipotle wanted to join in on the fun!
“What started as an internet meme became a real-world expression of fandom for our brand,” said Stephanie Perdue, Chipotle’s Interim Chief Marketing Officer. “Bringing this promotion back for Friday the 13th strengthens our bond with the tattoo community. Partnering with Swae Lee lets us highlight his love for Chipotle and gives our fans something special to enjoy together.”
The phrase “tatted like a Chipotle bag” gained popularity during the 2019 football championship when fans noticed a performer’s tattoos looked like the artwork on Chipotle’s to-go bags. This fun moment sparked a wave of creative content online. Now, this promotion is a yearly highlight for fans.
So, if you’ve got some ink, mark your calendar for March 13 and get ready to enjoy some delicious food at Chipotle!
