Today Live Nation announced
Sherri Sosa has been enlisted to lead the company’s expansive roster of owned
& operated venues across the United States under its newly unveiled Venue
Nation business. In her role as President of Venue Nation, Sosa will oversee
all operations, business development and marketing for the leading venue
management company’s portfolio of 100+ venues in the U.S., including
amphitheaters, ballrooms, theaters, and clubs across the country.
Sherri will work closely
with Bob Roux, President of Live Nation Concerts and Tom See, Chief Operating
Officer of Venue Nation, to oversee operations, growth and development of the
venue management business, as well as key artist and partner relationships.
“We are excited to have
Sherri join our team and lead our world-class portfolio of venues across the
U.S.,” said Bob Roux, President of Live Nation Concerts. “Venues are the heart
of the industry, where artists and fans come together for unforgettable live
music, and we cannot wait to see Sherri help take Venue Nation to the next
level. Her experience in bringing brand experiences to life and her passion for
the guest experience are sure to energize our venues as we welcome live music
back into our lives.”
Sosa is a seasoned veteran
with over 25 years of experience working at the intersection of entertainment,
hospitality and venue operations, working the last 18 of those years for
Caesars Entertainment Corporation. In her roles, she has overseen the growth of
iconic brands such as the Flamingo, Paris, Planet Hollywood Resort and Casino,
Harrah’s New Orleans and more, as well as the cultivation of a new brand identity in
the Linq in Las Vegas. Sherri has also been instrumental in the success
of new hospitality developments ranging from celebrity chef restaurants to
tourist attractions and VIP experiences. Additionally, she has a long-standing
track record of being a strong champion of diversity, helping to launch a
women’s leadership initiative that saw an acceleration of women promoted into
management roles.
“It is an incredible honor
to be leading Venue Nation’s robust portfolio of venues across the U.S. during
this pivotal time for the industry,” said Sherri Sosa. “Venues are at the heart
of the live music experience, and I am excited to help continue to grow the
business with the best in class venues management team at Live Nation and to be
able to bridge my years of experience in entertainment and hospitality with my
passion for live events.”
Venue Nation is a leading
venue management company, consisting of over 200 owned & operated venues
across the globe, connecting artists and fans at thousands of shows each year. Venue Nation strives to provide artists and fans
a one-of-a-kind experience at each of their venues from exclusive food &
beverage partnerships to offering VIP, premium seats, special event services
and more.
Sherri received her
Bachelor of Commerce in Finance and Marketing from the University of Manitoba
and her Master of Business Administration from the A.B. Freeman School of
Business at Tulane University.
Download hi-res headshots
and logos HERE.
About
Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live
entertainment company comprised of global market leaders: Ticketmaster, Live
Nation Concerts and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
Media Contact:
Live Nation Concerts
Monique Sowinski
moniquesowinski@livenation.com
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