Katy Perry has teamed up with Gap for a 2021 holiday campaign which features her rendition of The Beatles’ classic “All You Need Is Love.”
Gap will spread the love this holiday season by donating $1 for every stream of the new track on Spotify, up to $100,000, to Baby2Baby – a nonprofit, long supported by Katy, that provides children living in poverty with all the basic necessities that every child deserves. Katy can also be seen in the Gap ‘All Together Now’ campaign.
“One of my first jobs when I was 16 was folding the fleece aisle at Gap in Santa Barbara,” she tells PEOPLE. “They would play this iconic playlist of musicians. My dream then was to make that Gap playlist — to make that Gap playlist was so cool, all the cool kids were on it. Little did I know that 20 years later, I would be starring in one of those iconic Gap commercials. It’s just such rite of passage. And I got to cover a Beatles song. It was a little bit of a bucket list moment.”
Earlier this year, Katy Perry, in collaboration with Theta Network, announced the launch of Katy Perry NFTs for her fans worldwide. The first digital collectibles of the collaboration will feature content from Katy’s upcoming “Play” residency at the brand new Resorts World Las Vegas hotel, beginning in December 2021.
Katy Perry will also acquire a minority interest in Theta Labs, alongside Perry’s talent agency, Creative Artists Agency (CAA), one of Theta’s latest enterprise validators. Theta Network’s NFT marketplace, ThetaDrop, is powered by the Theta protocol and a native blockchain that is significantly different from other NFT platforms as it was purposefully built for media and entertainment.
“I’m both excited and curious to be launching my first ever NFTs later this year with Theta Network,” said Katy Perry. “This is a new, unique opportunity to connect with my fans around the world even if they aren’t with me in Las Vegas. I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency that’s both a digital collectible as well as an IRL experience.
This is the first-ever Las Vegas residency to feature exclusive NFTs commemorating the events, making them a one-of-a-kind collectible for Katy Perry superfans across the world. As of today, fans can pre-register and be notified of the first NFT drops at Katy.ThetaDrop.com.
Buy or stream Katy Perry’s rendition of “All You Need Is Love.”