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The music video for Bon Jovi’s hit single “Always” has achieved one billion views on YouTube, becoming the band’s third song to achieve the feat behind “It’s My Life” and “Livin’ On A Prayer.”
Shop the best of Bon Jovi’s discography on vinyl and more.
The song was released as a single on the New Jersey band’s 1994 greatest hits album Cross Road, and was produced by Peter Collins. Check out the music video below.
Bon Jovi were feeling burned out from their incessant touring and the internal struggles caused by a lack of control over their musical destiny before sharing Cross Road. They decided to fire their management and began to call the shots for themselves. “We wanted to get back to having fun and not just working for somebody else,” said lead singer Jon Bon Jovi in a 1994 interview on Dutch television.
Guitarist Richie Sambora agreed: “We just have more control over our pacing of our lives and it just got out of hand when we weren’t in control, and now, we are.”
By the middle of the 90s, Bon Jovi had reached rarified heights of fame and fortune. Finding themselves at a metaphorical crossroads, the group reflected on the past decade, consolidating their position with their first greatest-hits album, Cross Road. (Taking the “crossroads” theme even further, the album cover shows the band at the Roadside Diner in Wall Township, New Jersey, near the crossroads of Route 33 and Route 34.)
The 14-track collection was a testament to the impressive catalogue of hits Bon Jovi had amassed over the years, from the albums Slippery When Wet (1986), New Jersey and Keep The Faith (1998), plus Jon Bon Jovi’s debut solo album, 1990’s Blaze Of Glory soundtrack.
Cross Road also featured two newly written tracks, the aforementioned power ballad “Always” and the countrified pop song “Someday I’ll Be Saturday Night,” plus a more laid-back, synth-led reimagining of “Livin’ On A Prayer,” titled “Prayer ’94” and replacing “In These Arms” on the US edition of the album.
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