As the holiday shopping season kicks off, it’s time to gear up for Black Friday 2025! If you’re looking for the best deals, here’s what you need to know. JCPenney is leading the pack with an incredible average discount of 74.1%. Belk follows closely with 72.4%, and Kohl’s rounds out the top three at 45.4%. Other big names like Macy’s and The Home Depot also offer solid discounts of 44.5% and 35.6%, respectively.
On average, shoppers can expect discounts of about 37% this Black Friday. This is a good benchmark to keep in mind to spot real savings. The report suggests aiming for discounts at or above this level to avoid falling for marketing tricks.
Here’s a quick look at the top 10 retailers by average discount:
1. JCPenney – 74.08%
2. Belk – 72.42%
3. Kohl’s – 45.39%
4. Macy’s – 44.46%
5. The Home Depot – 35.63%
6. BJ’s – 31.26%
7. Amazon – 29.63%
8. Target – 29.36%
9. Newegg – 28.80%
10. Best Buy – 28.58%
When it comes to product categories, tech deals are where the savings are at. “Computers & Phones” make up about 20.2% of all deals, while “Consumer Packaged Goods” only account for 2.8%.
Last year, over 81 million people hit the stores, and 87 million shopped online. With inflation still a concern, shoppers are likely to hunt for the best markdowns this year. So, whether you’re shopping in-store or online, be ready to snag those deals on November 28!
