Pop trendsetter Kim Petras has premiered the official music video for her new single “Future Starts Now.”
The visual showcases a glossy end of the world dance party inspired by the chaos of one chapter closing for a new one to begin – a reminder that although our world has changed, there’s still hope and joy to be found on the other side.
“The ‘Future Starts Now’ video is inspired by going into the unknown, having the world change and break under you, and celebrating that change and the future after what feels like the end of the world,” says Kim.
“I was very into this amazing anime called Japan Sinks and, since I was so inspired by Europe when making my new music, I thought ‘There’s no better way to do this music video than to have the Eiffel Tower sink.’ When I think of Europe, the first thing I think about is the Eiffel Tower. It’s a metaphor for life: things are going to change whether you want them to or not and you can either roll with it and make the best out of it or let it drown you. The pandemic changed the world in bad ways but good ways too. It’s about not letting life sink you and to have fun and celebrate the world – whatever it becomes.”
Recently, Kim Petras made her debut television performance of “Future Starts Now” at the 2021 MTV Video Music Awards Pre-Show and attended the legendary fashion event, 2021 MET Gala.
“Future Starts Now” sets the stage for her forthcoming debut album and the first release from her newly inked partnership with Republic Records. Upon the single’s release and her long-anticipated return press started buzzing, Paper Magazine asserted, “At long last, we’re finally at the dawn of a new era for Kim Petras.” Billboard proclaimed, “The princess of pop has final returned!” and MTV agreed that Petras “is back and better than ever.”
