An
Online Destination Where Music Fans Discover Their New Favourite Artists
Live Nation,
the world’s leading live entertainment company, in partnership with Vodafone
New Zealand, has today announced the expansion of its global artist discovery platform
to the Southern Hemisphere with ONES TO WATCH New Zealand.
ONES TO WATCH New Zealand is set to be the number one destination for
Kiwi music fans to discover their new favourite artists. Twelve hand-picked new
local artists will join the platform over the course of one year, with an
online site featuring profiles, dedicated editorials, video content and
playlists, all carefully curated by Live Nation’s New Zealand team and updated
regularly. The artists will also
perform at exclusive showcase events, with the first one taking place on Wednesday
21st October in Auckland.
Music
lovers will be given exclusive access to follow the unfolding careers of New
Zealand’s next wave of up-and-coming local artists, bands, musicians and
producers through the online platform. In addition, each artist will have the
opportunity to perform live at the quarterly ONES TO WATCH showcase event aimed
at getting the artists in front of key industry professionals and performing to
a live audience.
ONES
TO WATCH launched in the United States in 2017 and is deemed a success with an impressive
list of now household names launching their career through the platform such as
Halsey and Dua Lipa.
Vodafone
NZ Consumer Director Carolyn Luey says “Vodafone
has a long history of supporting our local music talent and we are thrilled to
be continuing this legacy by bringing ONES TO WATCH to New Zealand, alongside
Live Nation.
“The
music industry has been hit hard this year with the cancellation of so many
concerts and gigs. Our hope is that ONES TO WATCH will be a boost to the
industry by not only fostering the awesome talent we have domestically, but also
giving Kiwis the opportunity to fall in love with budding local artists, adding
to the rich musical diversity we enjoy in Aotearoa.”
With Mark
Kneebone, Managing Director of Live Nation New Zealand adding, “Through ONES TO WATCH, Live Nation
and Vodafone are committed to developing local emerging artists, not only by
exposing them to new audiences but providing platforms for professional
development.”
After launching
an exclusive long-term partnership in 2019, Live Nation Australasia and
Vodafone New Zealand have provided Vodafone customers access to Live Nation’s
entertainment portfolio including music, family and comedy tours and festivals
across the country. The strategic multi-year
partnership is committed to bringing the best live experiences to New Zealand
and the best New Zealand artists to the world. The unique emerging
talent platform of ONES TO WATCH builds on this strong partnership and a mutual
dedication to support grassroots initiatives.
As well as
access to the online platform, Vodafone customers will be given the chance to
win tickets to the ONES TO WATCH invitation-only quarterly showcase events. More
info and competition details available at: vodafonerewards.co.nz.
The message is simple – we find, you listen.
Discover your next obsession at onestowatch.com.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.
About Vodafone New Zealand
Vodafone NZ is one of New Zealand’s leading digital services and connectivity companies, and we believe every New Zealander will thrive with access to the world’s best digital services. We offer more than 3 million connections to Consumer and Business customers, and our existing mobile network covers 98.5% of where Kiwis live, work and play. Our company culture embraces Diversity and Inclusion at the heart, and we are proud recipients of the Rainbow Tick. We believe in being engaged corporate citizens, and our Vodafone New Zealand Foundation is on a 10-year, $20 million journey to halve the number of disadvantaged and excluded youth by 2027. We are a partner market in the Vodafone Group, one of the world’s largest telecommunications companies. For more information, please visit www.vodafone.co.nz.
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For all ‘ONES TO WATCH’ media enquiries, contact:
Ciara Pratt
ciara.pratt@livenation.co.nz
+64 21 171 4332
Vodafone New Zealand:
Rebecca Huang
rebecca.huang@vodafone.com
+64 21 1122 720
Approved tour
assets and content available to media via: media.livenation.co.nz
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