The Rolling Stones have been hard at work on a new album, and it looks like the band may have shared its title.
Multiple outlets — including Ultimate Classic Rock and NME — have reported an unusual ad printed in the Hackney Gazette, a local newspaper in England. The ad is for a “business” called Hackney Diamonds, which touts itself as “Specialists in Glass Repair.” Additionally, the ad says the “business” is opening in September 2023. Furthermore, the ad states, “Our friendly team promises you satisfaction. When you say gimme shelter, we’ll fix your shattered windows.”
As if that weren’t enough, a small Rolling Stones tongue and lips logo is visible in the ad. Also, when you search for “Hackney Diamonds,” you find a website that’s registered with the band’s label Universal Music Group.
News of a new Rolling Stones album dates back to November 2022. Ronnie Wood shared the band was working on new music, some of which would feature late drummer Charlie Watts. He told The Sun, “We are recording the new album now, and we are going to LA in a few weeks to carry it on and finish it off. Charlie is on some of the tracks and drummer Steve Jordan.”
Watts, of course, died in August 2021 at age 80.
In January, Keith Richards told fans via social media, “There’s some new music on its way, and hopefully, I’ll get to see you. Anyway, let’s keep our fingers crossed.” In addition, it was confirmed in February that Paul McCartney plays bass on a track of the new stones LP.