The West Chester-based QVC shopping network announced it is laying off 900 employees, approximately 5% of its workforce, as it shifts to becoming a “live social shopping company.”
The announcement follows the company’s January decision to close the HSN campus in St. Petersburg, Florida, and consolidate its operations in West Chester’s Studio Park.
“For many of these individuals, today will be their last day with QVC Group. Some will continue working with us for several months, mainly to support the transition of the HSN broadcast and the St. Petersburg campus,” QVC Group said in a news release issued to CBS News Philadelphia on Thursday, May 8.
“QVC Group is building a next-generation content engine in Studio Park that can quickly capture content to deploy on social, streaming, and more for both HSN and QVC,” the group shared in January.
The release further noted that position elimination would occur in phases, lasting through the end of 2025. In the closure’s first phase, 145 out of 730 employees at the St. Petersburg location would be impacted. These individuals will be laid off on May 26 or at some point during the 14-day period beginning on that date. Additional layoffs are being planned for July 1 and future dates later this year.
According to CBS News Philadelphia, HSN will begin broadcasting from West Chester by the third quarter of 2025. HSN’s TV channels and digital assets, including its website and app, will remain operational.
