Travis Barker is teaming up with guitar legend Steve Vai, Colombian reggaeton star J Balvin, and singer-songwriter Amber Mark for a new cover of Van Halen’s classic “Jump.” This exciting version is part of Coca-Cola’s ad campaign leading up to the 2026 FIFA World Cup.
You can catch a sneak peek of the cover in the first of three Coca-Cola World Cup ads, titled “Bubbling Up.”
Arnab Roy, president of Coca-Cola Global Category, shared his thoughts on the campaign, saying, “Football is more than a game; it’s a shared passion that unites billions.” He added that Coca-Cola aims to create real connections through the energy of the World Cup and the emotions it brings.
The 2026 FIFA World Cup will be co-hosted by the U.S., Canada, and Mexico, running from June 11 to July 19. This campaign promises to bring fans closer together, whether they’re watching from home, at local bars, or in digital spaces.
Stay tuned for more updates on this exciting collaboration and the upcoming World Cup!
