Red Lobster is bringing back its popular “Endless Shrimp” promotion for a limited time. This comes just two years after the seafood chain filed for bankruptcy in 2024. The announcement was made on April 20. In their bankruptcy report, Red Lobster noted an $11 million loss from the shrimp deal. Despite this setback, the promotion is making a comeback.
The “Endless Shrimp” deal has always been a favorite among customers. The chain faced financial struggles after a significant loss in the third quarter of 2023. While the promotion drew crowds, it didn’t lead to lasting customer traffic. Although the deal was added to the menu permanently in June 2023, it didn’t boost revenue as hoped. However, following a successful rebranding after bankruptcy, the deal is back on the table.
“This is about putting our guests first and bringing back something they truly love,” said Red Lobster CEO Damola Adamolekun. He emphasized that “Endless Shrimp” has been part of the restaurant’s legacy for 20 years, and fans have always wanted it back. The promotion is now returning in a way that fits the business today while honoring its original charm.
Along with the Endless Shrimp, Red Lobster will introduce a new shrimp flavor called ‘Marry Me’ shrimp. This dish features shrimp in a tomato cream sauce topped with a garlic herb crumble. If you’re ready to dive into the Endless Shrimp again, check out your nearest Red Lobster location!
