Jack White’s poster for his Oct. 2 show at BleauLive Theater in Las Vegas turns out to be a board game, too. Every one of the 350 copies sold at the concert is gone. The poster is titled “Jack White: Las Vegas Frenzy.”
Matthew Jacobson, a designer from Chicago, made the 18-by-24-inch poster. Players race around the grooves of a giant record, trying to get Jack White and his band onstage before showtime, according to That Eric Alper.
Two to six people can play, Alper notes. Three record grooves, marked 33â…“, 45, and 78 RPM, act as the racing paths. Song-inspired cards move players along each groove, and the first to reach the SHOWTIME finish line wins.
Every copy holds a 52-card deck, six wooden playing pieces, a custom wooden die, four extra mystery cards, and a rulebook. The deck has 45 Jack White cards and seven Las Vegas cards. The mystery cards stay out of the game itself.
Only 480 copies of the full edition will exist. That count covers the copies given to the venue, the band, and the artist.
After the Oct. 2 concert, Jacobson hosted Jack White Game Night at the Azul Lounge inside Fontainebleau Las Vegas. Fans sat at tables, learned the rules, and played together.
The game even has its own commercial, styled like a 1980s board-game ad. Jacobson wrote the spot, which runs about 45 seconds.
Jacobson has designed concert posters for Jack White for 15 years, per Alper. He once led design at Third Man Records, and he has held top creative jobs at advertising agencies.
His past work includes poster-sized playing cards for an earlier Jack White project. He also made a double-sided concert poster with a custom card set called “The Jack Pack” with Cards Against Humanity. Jacobson wrote those cards with the company’s writers, and the company printed them.
He has also made playing cards for Spoon, put scratch-off slot machines on concert posters, and created artwork built around magic tricks. One poster came with a free tattoo at the venue. In 2022, Jacobson opened for Jack White in Las Vegas by performing magic before the show.
The rulebook says, “Display it on a wall. Play it on a table.”
More copies went on sale online starting Friday, Oct. 9 at noon Central for $150 plus shipping through Jacobson’s Magic Paper shop. Musically reported that the board game market is expected to reach $17.44 billion in 2026.
