Live Nation, the world’s leading live entertainment company, has
announced the expansion of its global artist discovery platform, ONES TO WATCH,
to mainland China. The platform will be named Xīng Xiān Kàn in Mandarin and resembles
the original brand mission, to focus on artist discovery.
ONES TO WATCH China is set to be the number one destination for
local music fans to discover their new favourite artists. The platform will
showcase the rising new talent within China including musicians, bands, and
producers who will be provided with professional support to help kickstart
their careers.
ORANGE OCEAN, an up-and-coming band from Qingdao,
Shandong Province, is the first band to be featured on ONES TO WATCH, China. Favoured
by young audiences, some of their smash hits include ‘Summer Cozy Rock’, and
‘You Nuan Chi.’ They displayed their love of ingenious guitar riff and
infectious melodies infused with ocean-romantic soundscapes. With 2KM on Vocals
and Guitar, Xiao Lu on Bass, Qingxi on Drums. More artists will continue to
join the ONES TO WATCH platform as Live Nation China is committed to developing
local emerging artists.
ONES TO WATCH was first launched by Live Nation in the United
States in 2017. The platform is dedicated to introducing new artists and their
music to fans globally and includes exclusive interviews, playlists, live
performances, and more music content. It has played a part in the kick starting
of careers for some major household names, such as Halsey, Dua Lipa, LANY, and
Yungblud.
Edward Liu, Managing Director of Live Nation China says,
“Through the expansion of ONES TO WATCH to China, Live Nation is committed to
developing local emerging artists, not only by exposing them to new audiences
but also providing platforms for their professional development within the
music industry.”
In October 2020, ONES TO WATCH was launched in New Zealand with
the cooperation of Live Nation and Vodafone New Zealand. Since the launch of
the platform, Kiwi music lovers have been given exclusive access to the
unfolding careers of some of New Zealand’s up-and-coming artists, bands,
musicians, and producers. Twelve new local artists have been selected to join
the platform over one year, with an online site featuring profiles, dedicated
editorials, video content, and playlists which will be curated by Live Nation’s
New Zealand team and updated regularly. There will also be exclusive showcase
events for the artists to perform at.
‘Xīng Xiān Kàn ONES TO
WATCH’ is committed not only to creating a more open stage for local emerging
artists but bringing more new music to local Chinese fans.
BE THE FIRST ONE TO
SEE A NEW STAR RISING AT Xīng Xiān Kàn ONES TO WATCH
Weibo: #星先看onestowatch#
Website: www.livenation.cn/onestowatch
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit livenationentertainment.com.
The post Live Nation Launches Online Music Discovering Platform ‘Ones To Watch’ In Mainland China appeared first on Live Nation Entertainment.