Snoop Dogg – global superstar, entrepreneur, cultural icon, and now, executive creative consultant of Def Jam Recordings – has announced his first project for the label: Snoop Dogg Presents: The Algorithm.
Snoop Dogg Presents: The Algorithm is introduced with the release of a new single and video today – Snoop’s 50th birthday – “Big Subwoofer” by Mount Westmore, the new supergroup comprised of west coast rap legends Snoop, Ice Cube, E-40, and Too Short.
“Big Subwoofer” is the first song from The Algorithm, an all-encompassing new project that features artists from the legendary Def Jam label’s past, present, and future. It’s Snoop’s mission to change the current algorithm of what we listen to today, by putting feeling back into music with the release of his new project.
“There’s so much talent on this record,” said Snoop, “so many styles of music, it breaks the algorithm. Right now, the algorithm is telling us you have to rap this way, you have to sound this way, but they’re not telling you how it’s supposed to feel. My algorithm is going to give you a feeling, not a sound.”
When Snoop Dogg joined Def Jam Recordings in June, he took over a new role that will allow him to strategically work across the label’s executive team and artist roster. In the video accompanying the announcement, Snoop characterized Def Jam as “the holy grail of hip-hop.” His main focus, he emphasized, would be “to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to be superstars.”
At the end of last month, Snoop Dogg was announced as a performer during the 2022 Super Bowl Halftime show alongside Dre, Mary J. Blige, Eminem, and Kendrick Lamar. The show is set to be produced by Jay-Z’s Roc Nation and is presented by Pepsi in conjunction with the NFL and NBC. Regarding the huge announcement, Dre said, “I’m extremely excited to share the stage with my friends for the #PepsiHalftime Show. This will introduce the next saga of my career… Bigger and Better than Ever!!!”