Global pop superstar Katy Perry, in collaboration with Theta Network, is launching her first set of NFTs for her fans worldwide on December 15 on ThetaDrop.
The first of these digital collectibles features personal content from Katy titled “The Roar Package: Looking Back While Moving Forward” in preparation for her upcoming “Play” residency at the Resorts World Las Vegas hotel beginning December 29.
To mark this launch event, Katy Perry is auctioning the iconic “Golden Lion” itself from her global viewed performance in 2015. As over 100 million fans from 130 countries will remember, Katy opened her performance by entering the stadium atop a giant golden lion singing her 2013 song, “Roar,” which topped music charts in twelve countries. Fans will get the chance to bid for this iconic physical item as a one-of-one NFT, a limited edition behind the scenes look of Katy giving herself a little extra motivation, and digital collectible NFTs commemorating the Theta partnership.
Beyond simple digital art collectibles, these Theta NFTs bridge the gap between the physical and digital world to deliver tangible value to their owners and capture a part of the live experience. Upcoming NFTs will connect Katy Perry fans with enviable and unique experiences, including merchandise, access to her nostalgia store, backstage access to her shows, and meet and greets at her Vegas residency.
“By starting a residency in Las Vegas, I’m following in the footsteps of some personal heroes of mine, but of course we always approach it a little differently,” says Katy Perry. “Unlike other residencies, fans will get the opportunity to own a part of the show and my musical story in the form of Theta NFTs. The moments we’re auctioning are particularly important to me and serve as a kind of highlight-reel of my past and present for my career, so they’re very significant and personal.
“As an artist I’ve always tried to keep an eye on the future, so now it feels like we’re stepping into it. The NFTs concept is new and exciting, so I’m thrilled my fans and I get to be early adopters in this new world. In addition to the digital NFTs, these drops will include the opportunity to get tangible collectibles as well, so you can come away with some one of-a-kind, incredible pieces of pop culture history,” adds Perry.
Listen to the best of Katy Perry on Apple Music and Spotify.