BTS and Disney+ have announced a new partnership that will feature a new docuseries on the band as well as a concert film.
The new agreement between HYBE Entertainment and The Walt Disney Company Asia Pacific will feature five new collaborations, two of which will star all BTS members. One of the new BTS releases is a docuseries planned for 2023 titled BTS Monuments: Beyond The Star, while the other is a concert film titled BTS: Permission To Dance On Stage – LA, which was filmed at SoFi Stadium last year.
Says Park Ji-won, CEO of HYBE, “This will be the start of a long-term collaboration, where we present worldwide audiences a wide range of HYBE content for fans who love our music and artists. The Walt Disney Company has a long history of franchise building and promoting musical artists, with its unparalleled brands and platforms.”
Earlier this week, in honor of the ninth anniversary of the origin of BTS ARMY—the name of the K-pop group BTS’ massive fanbase—Google launched a pair of new collaborations with the band.
The ceremony began last Friday (U.S. time zones), and fans who search for “BTS” on Google Search can unlock a secret Easter egg. On the search results page for BTS (on mobile or desktop), users can click on the purple heart icon that appears next to the BTS header on the upper left-hand side. That will unleash a group of purple balloons that you can pop with a click or tap; clicking on the balloons with microphones will reveal special audio messages from the band members themselves.
“BTS has such a positive energy, and we wanted to bring a bit of that to Search,” Elissa Wolf, Google’s lead delight features software engineer, said in a statement provided to Variety. “I’m a fan myself, so I was thrilled to be able to work on this project!”
