The free fan experience featuring rare memorabilia and exclusive merchandise moves to Philadelphia next before the band concludes its 2026 North American run.
AC/DC hosted a free PWR/UP Pop-Up at the Hard Rock Cafe in Times Square from Wednesday, Sept. 23, through Friday, Sept. 25. The event featured exclusive band merchandise, collectibles, themed cups, a Bon Scott tribute, and a concert cannon used during the band’s historic Monsters of Rock show at Donington Park, England. Lines wrapped around the block as fans gathered to see the displays, listen to AC/DC music, and receive commemorative posters awarded to the first 200 visitors each day.
Following its New York run, the pop-up moves to Philadelphia on Sept. 28 and 29 ahead of AC/DC’s concert at Lincoln Financial Field on Sept. 29. The band will then officially wrap up its 2026 North American PWR/UP Tour with a rescheduled concert at MetLife Stadium in East Rutherford, New Jersey, on Oct. 2.
