(LOS ANGELES – June 15, 2021) — ASM Global, the world’s leading producer of entertainment experiences, today announced an extension of their agreement with Ticketmaster to continue serving industry-leading digital ticketing technologies to many of ASM’s premier North American stadiums, arenas, convention centers and performing arts facilities.
ASM’s venues produce a vast array of events with
partners ranging from professional sports to family entertainment and premier
concerts with the world’s top promoters including AEG and Live Nation. ASM
Global is also expanding its relationship with Ticketmaster
by enabling the company to conduct ticket sales for Live
Nation-promoted shows at other ASM Global venues
throughout North America.
The
partnership will give the more than 8 million fans that come to ASM’s venues
each year easy access to the most sought-after live experiences in the U.S. and
Canada. Ticketmaster is focused on creating solutions that help venues and
event operators make the event-going experience easier for fans. With digital
tickets, fans receive the benefits of state-of-the-art venue access with
contactless entry, mobile box office support, instant transfer when sending a
ticket to a friend or selling it to another fan, as well as anti-counterfeiting
features, which eliminate ticket fraud by using an encrypted barcode that
refreshes automatically every few seconds. Ticketmaster’s foundation of digital
ticketing enables the rollout of regular upgrades and innovations.
ASM Global
President and CEO Ron Bension said, “With amazing content in all of our venues
as a powerful foundation, we continue to discover imaginative new methods that
leverage breakthrough technologies to create unparalleled consumer journeys
including innovative food and beverage and premium VIP treatment for fans.
Aligning with industry leaders like Ticketmaster is a critical component in providing
millions of people with the most seamless and secure live experiences.”
“ASM is our
largest partner in North America, and we are proud to grow our great work
together,” said Michael Rapino, president and CEO, Live Nation Entertainment.
“We are committed to supporting ASM’s efforts to provide fans with
best-in-class ticketing and fan-engagement now and into the future.”
Ticketmaster’s
Live Analytics dashboard will enable ASM to build stronger relationships with
its fans. The analytics platform will provide ASM with insights and tools for
better fan engagement across events of all kinds.
“We are
committed to helping ASM deliver world-class events where the ticketing process
elevates the entire fan experience,” said Mark Yovich, president, Ticketmaster.
“Like Ticketmaster, ASM cares deeply about the customer journey and the value
of building strong relationships with fans from the moment they purchase a
ticket to well after the event ends.”
About Ticketmaster
Ticketmaster is the
world’s largest ticket marketplace and the global market leader in live event
ticketing products and services. Through official partnerships with thousands
of venues, artists, sports teams, festivals, performing arts centers and theaters,
Ticketmaster typically processes more than half a billion tickets per year
across more than 30 different countries. Ticketmaster’s headquarters are based
in Hollywood, California, and is a part of Live Nation Entertainment (NYSE:
LYV).
About ASM Global
ASM Global is the world’s leading producer of
entertainment experiences. The company was formed by the combination of
AEG Facilities and SMG, global leaders in venue and event strategy and
management. The company’s elite venue network spans five continents, with
a portfolio of more than 300 of the world’s most prestigious arenas, stadiums,
convention and exhibition centers, and performing arts venues. From Aberdeen to
Anchorage and Sydney to Stockholm, its venues fuel live entertainment
worldwide.
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