Big Sean has returned with a new single and music video “Precision,” which is available now via Def Jam Recordings. It notably marks his first solo release in two years, kicking off another era for the superstar rapper.
Big Sean locks and loads the track with some of his most quotable bars to date. He leans into a rapid-fire flow over an upbeat soul sample punctuated by sniper sounds in between a jazz-y horn section and a skittering beat.
Flaunting his signature confidence and charisma, he boasts, “I studied the target/ I’m never gonna miss it/ I call that precision!”
The accompanying visual matches this momentum with its frenetic pacing, quick cuts, and captivating vignettes. Additionally, Sean unveiled a highly personal and revealing vlog entitled “Clarity.”
It threads together intimate footage culled from the sessions, tracing the creative journey up to this point. Reflecting on how far he’s come, he pulls back the curtain on what to expect from this season of Big Sean.
In reference to clarity, he proclaims, “I wish you the clarity that sparks the blueprint to create the life you love, no matter what.”
Back in August, Sean earned his first Emmy Award for his role in the Detroit Pistons’ 2022-23 Brand Campaign commercial “Different by Design.”
Currently serving as the Creative Director of Innovation for the Detroit Pistons, Sean partnered with Nike to create special edition NBA jerseys.
Sean received the award at a surprise ceremony during his fifth Annual Detroit’s On Now (D.O.N) Weekend, which celebrated 50 Years of Hip-Hop in his hometown of Detroit.
Presented by the Sean Anderson Foundation (SAF) in partnership with Boys & Girls Clubs of Southeastern Michigan and Detroit City Council President Mary Sheffield, D.O.N Weekend activities included a community block party, DON Panel Talks, celebrity flag football game, skate party, and more.
