DATE: AUGUST 11, 2021
FROM: MARCEE RONDAN
BLUE RIDGE ROCK FESTIVAL 2021
SELLS OUT JUST FOUR DAYS AFTER
ANNOUNCING FULL LINE-UP:
160,000 TICKETS WERE SOLD
MORE THAN TWO MONTHS
PRIOR TO EVENT
DAY BY DAY LINE-UP REVEALED FOR
SEPTEMBER 9–12 FESTIVAL
AT COMPANY’S RECENTLY PURCHASED
BLUE RIDGE AMPHITHEATER
HEADLINERS
FIVE FINGER DEATH PUNCH, ROB ZOMBIE,
SHINEDOWN, BREAKING BENJAMIN, LIMP BIZKIT
AND MORE THAN 180 ACTS
SET TO APPEAR
For the first time in the event’s four-year run, the Blue Ridge Rock Festival is completely sold-out with tickets sales of 160,000. This not only is the festival’s first sell-out, but it also marks the only time the event has sold-out well in advance. For the September 9–12 event at Blue Ridge Amphitheater (a long-awaited large-scale concert venue in Southwest Virginia), PURPOSE DRIVEN EVENTS has amassed a line-up of 180+ bands. The day-by day line-up is as follows:
The 2021 line-up includes headliners Five Finger Death Punch, Rob Zombie, Shinedown, Breaking Benjamin, Limp Bizkit and more than 180 bands who will appear on six stages over four days. The weekend-long event will also include additional onsite activities and activations. Special features include Club Experience–a first-ever, one-of-a-kind soundproofed club at a rock festival. Headliners for this special club include headliner Ludacris, T-Pain, and Lil Jon. Also on tap: the Hellzapoppin Circus Sideshow Revue, a vaudeville freak show of wonder by Hellzapoppin’s Ringleader and Producer, Mr. Bryce “The Govna” Graves. In addition, excitingly, the festival will be hosted by Steve-O: delivering stunts, comedy, and emcee duties for the first time ever at a rock festival; and special guest Lou Brutus.
Noting the festival’s dedication to their longtime fans and the full transparency between the promoter and the fans, PURPOSE DRIVEN EVENTS’ Chief Executive Officer JONATHAN SLYE revealed the sell-out news via social media, saying, “ROCK’s NOT DEAD. 160,000. Just 4 Days after releasing our Full Lineup, Blue Ridge Rock Festival 2021 is now Sold Out. THANK YOU. We will never stop listening to you, fighting for you, breaking the status quo, and innovating to curate a Festival that we truly hope becomes the highlight of your year–every year. This Festival was not built on business, it was founded on YOU. It was constructed to harness the passionate love we share for Rock & Metal, to bring unity and joy to the masses. We may be small, we may be young, but something special is happening here. We are The FAN DRIVEN Rock Experience. Our Underdog Story Lives On…”
The 2021 BLUE RIDGE ROCK FESTIVAL line-up (in alphabetical order) is as follows:
10 Years, A Day To Remember, Adelitas Way, All Good Things, All That Remains, Another Day Dawns, Anthrax (40th Anniversary), Asking Alexandria, Atreyu, August Burns Red, Avatar, Ayron Jones, Bad Omens, Badflower, Beartooth, Black Label Society, Body Count (feat. Ice-T), Brand Of Sacrifice, Breaking Benjamin (only festival performance of 2021), Burden Of The Sky, Bush, Chelsea Grin, Chevelle, Clutch, Corrosion of Conformity, Crown The Empire, Currents, Cypress Hill (30th Anniversary), D.R.U.G.S. (first show in nearly a decade), Drowning Pool, Escape The Fate, Falling In Reverse, Fame on Fire, Fever 333, Fire From The Gods, Fit For A King, Five Finger Death Punch, Fozzy, From Ashes To New, The Ghost Inside (rare comeback show), Gojira, Halestorm, Hatebreed, The Hu, Ice Nine Kills, Ill Niño, In Flames, Islander, I Prevail (only show of 2021), Jelly Roll, Killswitch Engage, Knocked Loose, Lamb of God, Lil Jon, Light The Torch, Limp Bizkit, Ludacris, Mastodon, Megadeth, Miss May I, Motionless In White, Nonpoint, P.O.D. (performing their multi-platinum album “Satellite” in its entirety for its 20th anniversary), Papa Roach (playing “Infest” in its entirety + greatest hits), Philip Anselmo & The Illegals (Performing Pantera’s Greatest Hits), Pop Evil, Rev Run (Run-DMC), Rise Against, Rob Zombie, Sabaton, Saul, Seether, Sevendust, Shinedown, Skillet (full pyrotechnic performance), Slaves, Spiritbox (United States debut), Spite, Stitched Up Heart, Tallah, Tech N9ne, Testament, Texas Hippie Coalition, Theory of a Deadman, Trivium, T-Pain, Underoath, Wage War, We Came As Romans and many more local and regional acts.
BLUE RIDGE ROCK FESTIVAL will be held at Blue Ridge Amphitheater, a 35,000-capacity outdoor festival site (just off Route 29 on the Chatham-Danville line). The venue will be convenient for fans from neighboring cities including Lynchburg, Roanoke, Danville, and Greensboro. 2021 sponsors include Monster Energy Drink; LitBar; Good Life Alternatives, LLC; Danville Toyota; Mortus Viventi; MAKO Medical; Thunder Road Harley Davidson; URW Credit Union; and ZYN. Follow on social media Facebook, Instagram and Twitter.
About PURPOSE DRIVEN EVENTS
PURPOSE DRIVEN EVENTS is the new umbrella organization for events led by Chief Executive Officer Jonathan Slye. The name of the entity falls in line with their mission to provide a purpose behind each event produced that goes far beyond just music. With their headquarters in small town Virginia, and originating from a decade of very humble beginnings, the group continues to expand its footprint and is developing into one of the fastest rising promoters in the industry. The company and Slye are best known for producing the annual Blue Ridge Rock Festival, a locally developed event founded in Central Virginia and known as “The Fan Driven Rock Experience.” Following the event’s breakout year in 2019, Blue Ridge became a full-time operation heading into last year. Though the top eleven acts were never announced for the 2020 iteration, the festival was forced to postpone due to the pandemic. While live events have largely disappeared over the last year, Purpose Driven Events has expanded significantly in that time. The company now has a full staff successfully recruiting over a dozen major players in the music business from across the country, to join their team locally to maximize results. Beyond the recent acquisition of the Blue Ridge Amphitheater, PURPOSE DRIVEN EVENTS also includes ownership of six festivals, their recently acquired 1,700 capacity concert hall, The Ridge, opening in late 2021.
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