Today, Broccoli City, in partnership with Live Nation Urban, announced the return of Broccoli City Festival (BC Fest) and the launch of BLK (Black) Change Weekend in the nation’s capital, May 5−8, 2022. The 8th annual festival will take place over two days for the first time ever (May 7−8) and feature performances by DC native Ari Lennox, Summer Walker, Jeezy, Wale, 21 Savage, Larry June and more. Hosted by Gia Peppers, Rodney Rikai and Little Bacon Bear, BC Fest will once again include one-of-a-kind activations, a local marketplace and surprise performances on the grounds of RFK Stadium. Tickets are available now at www.BCFestival.com.
Inspired by the documentary Wattstax, BLK Change Weekend was created to mobilize young people, companies, and community organizations to work collaboratively to create a more racially equitable world for Black millennials and Gen Z’ers. Beyond the music lineup, the weekend will feature a series of community impact volunteer activities promoting community health and forums highlighting job/internship opportunities, health/wellness tools, financial support for small businesses, and criminal and environmental justice issues. Volunteers will have the opportunity to earn tickets for their service. Additional BLK Change Weekend events include:
• Broccoli CON & Career Expo
• BC 5k & Fitness
• BC All Night
“This year’s festival will be historic for many reasons,” said Brandon McEachern, co-founder of BC Fest. “Not only does BC Fest 22 represent a moment for celebration and reflection on all we’ve been through the past few years; it will anchor BLK Change Weekend, which is poised to be one of the biggest calls to actions for our generation in the world. We’re bringing together community and business leaders to celebrate our culture and work together to provide Black communities, students and young professionals with equitable resources and opportunities.”
“We are really excited to bring Broccoli City Festival back after a long 2-year hiatus,” said Shawn Gee, president of Live Nation Urban. “This brand is important, as it’s much bigger than just the announced artist lineup. The mobilization of Black people and corporations that are active in the community, the education, conversation, and connections that happen at Broccoli Con, and the overall celebration of black culture that happens throughout the weekend are the core tenants upon which we are building.”
Attendees can look forward to seamless entry, multiple stages of non-stop music, the best local food trucks, live art installations, interactive sponsor activations, and a marketplace village featuring Black-owned businesses. Beverages, including craft cocktails, beer, wine, and non-alcoholic drinks will be served at bars throughout the festival grounds and in the VIP areas.
BC Fest will take place from 12 noon to 10 p.m., rain or shine. For more details about BC Fest and BLK Change Weekend, visit www.BCFestival.com. For the latest news, follow @BroccoliCity on Facebook, Instagram, and Twitter.
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About Broccoli City
Broccoli City is a black-owned social enterprise rooted in impact and entertainment that focuses on people and progress. We foster creativity and community growth by building innovative experiences that intersect technology, music, art, and social impact. Over the past held on the campus of RFK Stadium. 10 years, we have successfully mobilized over +20M young people through Broccoli City events and our online platforms. Broccoli City Festival in Washington DC is the largest event in the US for Black people under 30 years old.
About Live Nation Urban
Live Nation Urban (LNU) is a partnership with Live Nation Entertainment, the world’s leading live entertainment company. Specifically focusing on Hip-Hop, R&B and Gospel, LNU builds platforms, events, and festivals globally and develops dynamic content strategies based upon the live properties created. Live Nation Urban considers itself the most powerful source for live urban music. For additional information, visit www.livenationentertainment.com.
MEDIA CONTACTS:
Jermon Williams | jermon.williams@broccolicity.com | (240) 899 0525
Live Nation Concerts
Monique Sowinski | moniquesowinski@livenation.com
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