Metal superstars Bullet For My Valentine have released the official music video for their latest single “Rainbow Veins.”
The video was made with creative director Fiona Garden, who worked closely with singer/guitarist Matt Tuck across all accompanying imagery around the band’s upcoming seventh studio album, marking a brand new visual era for the band.
“‘Rainbow Veins’ is out now and we couldn’t be happier for you guys to finally hear it,” says the band. “It is one of our favorite tracks from the upcoming album and we’re sure it’ll be one of yours too. Turn it up!”
Bullet For My Valentine’s forthcoming self-titled album will arrive on November 5. Last month, the band reveled a visualizer for the project’s first single, “Shatter.” The track is a visceral and instinctive moment in the new Bullet visual era. Using tactile optical elements, smashing endless panes of glass, and getting covered in oily black paint, Tuck worked hands-on with Garden and her husband Ben Ashton to create a physical mood both “cavernous and claustrophobic.
Fiona Garden adds, “These hypnotic abstract visuals were then fed into the fearsome and instinctive creative machine behind “Knives” and “Parasite”: editor Sara Faulkner and VFX artist Gabriel Thomas Ayache. The clip features, as always, the design edge of Carl Addy (ulcerboy.)”
“I think it’s the most ferocious side of Bullet For My Valentine that I’ve ever known,” says lead guitarist Michael “Padge” Paget. “It’s time for us to put out a really angry, heavy, aggressive record. I just can’t wait to grimace on stage!”
Matt Tuck began writing the album in September 2019 before the Coronavirus pandemic brought things screeching to a halt in early 2020. But in June 2020, Tuck and long-time producer, Carl Bown, who co-produced the band’s 2015 album, Venom, and produced and mixed Gravity, picked up the pace again. Together, they hunkered down at Treehouse Studio in Chesterfield, where the remainder of the album was written.