EST Gee has unveiled his music video for “Riata Dada,” which arrives fresh on the heels of the hip-hop’s artist new mixtape – Bigger Than Life Or Death – which debuted at No.1 on Apple’s All Genre chart.
In the visual directed by Diesel Films, Gee surrounds himself with good company and finds himself living life to the fullest. The video also includes appearances from the CMG team – including head honcho Yo Gotti and rising star 42 Dugg – as they celebrate how all the hard work has finally paid off.
Most recently, Gee made his major festival debut at Rolling Loud: Miami, where he performed several songs from Bigger Than Life Or Death and performed alongside labelmate 42 Dugg. He is also set to perform at Rolling Loud: New York and Rolling Loud: California as well as Made In America.
Gee will join some of the biggest names in music at the Jay-Z curated, Roc Nation-produced two-day event. Justin Bieber and Lil Baby are set to headline the Labor Day weekend festival. Other artists set to perform include Doja Cat, Megan Thee Stallion Roddy Ricch, Bobby Shmurda, Baby Keem, Lil Durk, A$AP Ferg, Moneybagg Yo, Freddie Gibbs, Tinashe, Morray, 42 Dugg, and more.
Bigger Than Life Or Death marks Gee’s label debut and the project is jam-packed with star-studded collaborations from Lil Baby, Future, Yo Gotti, Young Thug, Lil Durk, 42 Dugg, Rylo Rodriguez, and Pooh Shiesty.
The mixtape went on to receive acclaim from several media outlets including XXL, OkayPlayer, Brooklyn Vegan, Complex, Fader and more. It also received rave reviews from VIBE who claimed, “…the Louisville native shines on this outing, as well as the entirety of his new project.” Stereogum added, “Even with all those big stars on the album…Bigger Than Life Or Death never loses its sense of personality.” This month Gee was also recognized by Billboard who crowned him as “July’s R&B/Hip-Hop Rookie of the Month.”
