Gerber® is back and on the lookout for the cutest babies! The Gerber 2026 Photo Search: Behind the Baby is now open for submissions, and this year, it’s all about celebrating both the adorable kids and their parents. Families have a chance to be named the 2026 Gerber Baby and win amazing prizes. Babies up to 3 years old can win $50,000, while kids aged 3 to 5 can snag a new $10,000 prize.
From now until April 12, parents can submit their cutest photos featuring their little ones and themselves. This year’s contest aims to capture those everyday moments that make parenting special.
Oscar Benítez, President of Gerber, shared, “At Gerber, parents have always been at the heart of our mission. The 2026 Photo Search shines a light on parents and celebrates the real, beautiful moments of parenthood.”
This marks the 16th year of the Photo Search, and families are excited to see if their child will be the next “Gerber Baby.” Dominique McLeod, mom to the 2024 Gerber Baby, Sonny, said, “Being part of Photo Search was such a joyful experience. I love that this year’s search includes parents, reflecting the real, messy moments we all share.”
Don’t miss your chance to capture those unforgettable moments! Submissions close at 11:59 p.m. on April 12. Check out the official rules for the 2026 Photo Contest and get ready to share your family’s story!

