The House of
Blues Music Forward Foundation, in partnership with Live Nation Entertainment, the
world’s leading live entertainment company, and the Living Legacy Foundation,
today announced its 2020 application period. Students pursuing music industry
careers can apply for the college scholarship program January 13 through March
31, 2020.

A total of four $10,000 scholarships will be awarded to outstanding college
students—in either their junior or senior year—majoring in music business
and/or related fields at an
accredited college or university in the U.S.

Music Forward,
Live Nation and the Living Legacy Foundation have partnered to offer these
unique scholarships to support the future of the live entertainment business. This
opportunity is specifically designed to support students interested in the core
aspects of the concert business, including concert promotion, venue operation,
ticketing, sponsorship, e-commerce and artist management.

Student applications must be submitted online by March 31, 2020, at http://hobmusicforward.org/scholarships.

Scholarship
recipient selections will be made by a panel of Live Nation executives and
thought leaders across academic, entertainment, civic and corporate sectors.
Criteria for selection include academic achievement, essay responses and
recommendations. Scholarships will
be announced in June 2020, and awards will be given for the fall
2020 semester.

The four scholarships will be awarded to students
nationwide in the following areas:

Steven
J. Finkel Service Excellence Scholarship
: Established in memory of a Live
Nation employee who went above and beyond to improve the concert experience for
fans, artists and staff, this scholarship is designed to support the
ever-growing customer service expectations within the live entertainment
industry.

Tiffany
Green Operator Scholarship
: Established in memory of one of Live Nation’s first female
concert production specialists, this scholarship is designed to support women pursuing a career
in live entertainment.

Live
Nation U.S. Concerts Scholarship
: Established to supportstudents interested in the core areas of Live Nation’s business: concert
promotion, venue operation, sponsorship, ticketing, e-commerce and artist
management.

David
E. Ballard Scholarship
:Established in 2019in memory of David E.
Ballard with the support of the Living Legacy Foundation, this scholarship
supports youth who have experienced homelessness and/or been part of the foster
care system and are pursuing a career in live entertainment.

“We are thrilled to
offer these scholarships to support young people from diverse backgrounds as
they pursue an opportunity in the field of music,” said Emily Simonitsch,
senior vice president of talent for Live Nation U.S. Concerts and a Music
Forward Foundation board member. “These scholarships help students develop the awareness,
knowledge and confidence they’ll need for a career in the industry.”

“Supporting future professionals in
the live entertainment industry is the perfect philanthropic endeavor for Live
Nation,” said Mark Campana, chief operating officer for Live Nation U.S.
Concerts. “We’re helping students explore the many facets of our business such
as concert promotion, venue operations and ticketing with our scholarships
program, expanding their horizons for careers in music.”

“Music
Forward is committed to providing educational opportunities to youth from underserved
communities through our programs,” said Nurit Smith, executive director
of Music Forward Foundation. “These scholarships offer exemplary students
financial support as they complete their college degrees and embark on their
careers in music.”

# # #

About Music Forward Foundation
Music Forward transforms lives, inspires careers and champions a more inclusive music industry. Focusing on young people from under-served communities, Music Forward sets the stage for success by providing workshops and showcases to inspire the next generation of music industry leaders and innovators. Music Forward invites everyone to play a part in redefining what’s possible for the next generation by growing our family of supporters.Join the movement by following social channels @HOBMusicForward, and learn more at hobmusicforward.org.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit livenationentertainment.com.

Media Contact:
Jane Sparango 
breakwhitelight (for Music Forward Foundation) 
jane@breakwhitelight.com
310-339-1214 

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