The milestone coincides with the band’s 50th anniversary and Rock & Roll Hall of Fame induction.
Global Merchandising Services has announced that Iron Maiden’s licensing program has surpassed 110 partners worldwide. The milestone arrives as the band celebrates 50 years since its formation and enters the Rock & Roll Hall of Fame Class of 2026. According to Jens Drinkwater, head of licensing at Global Merchandising Services, the program covers apparel, accessories, toys, collectibles, publishing, and location-based experiences across North America, Latin America, Europe, Asia, Australia, and New Zealand, with products available at major retailers including Target, Walmart, Hot Topic, and H&M.
Recent licensing expansions include Thames & Hudson’s visual history book Infinite Dreams, an official “Run For Your Lives” running event on Oct. 10 in São Paulo, Brazil, and the EddFest celebration at Knebworth House. Meanwhile, Iron Maiden continues its 50th anniversary Run For Your Lives World Tour across Central and South America, Australia, New Zealand, and Japan, before taking a rest from touring in 2027.
