This Thanksgiving, Jennie-O is giving the classic turkey dinner a fresh twist. The turkey brand has teamed up with MyHeritage, a genealogy and DNA platform, to help families connect with their roots while enjoying their holiday meal.
When you buy a Jennie-O turkey, you get access to a special MyHeritage membership. This lets you explore your family history and share stories before you dig into the feast. Jennie-O’s marketing VP, Nicole Behne, says the idea is all about celebrating connections—whether to family, traditions, or our backgrounds.
To kick off the campaign, Jennie-O and MyHeritage hosted a Thanksgiving dinner on Ellis Island. The event featured dishes inspired by the guests’ ancestral homelands, showcasing the rich stories of immigrants and how their cultures shape the modern American Thanksgiving.
A recent report from Jennie-O found that many Americans include at least one dish that reflects their heritage on their Thanksgiving table. This collaboration encourages people to think about how food tells their family stories. Jessica Otis from MyHeritage noted that this partnership offers an easy way for people to engage with their ancestry during this family-focused time of year.
If you want to join in, check out JennieO.com. Some products will have details on how to access the MyHeritage promotion. This initiative not only promotes the brand but also reflects a shift in how Americans view Thanksgiving—less as a single tradition and more as a celebration of personal and family history. For many, the stories shared at the table are just as important as the food itself.
