Live Nation
Entertainment, the world’s leading live entertainment company, today introduced
the Green Nation Touring Program, which is developing industry-leading guidance
and best practices to enhance the sustainability of concert tours.
The Green Nation Touring Program will allow Live Nation to help artists adopt and scale sustainable touring practices that prioritize people and planet. There will be focus on driving impact across all areas of the tour, including:
PLANNING: green venue selection, maximize efficient routing, evaluate transportation options, and more
PRODUCTION: stage design to power requirements can also be measured and optimized
SOURCING: conscious and equitable sourcing options across merch, catering and other vendor supplies
COMMUNITY: enhancing engagement with every community that touches a tour from fans, to crew, to the local market and brand partners
Live Nation just
completed a global sustainability study, in which 82% of live music goers said
they strive to maintain an environmentally sustainable lifestyle. And a key
element of the program will be providing concertgoers with more sustainable
options while attending shows.
“Live Nation has the
opportunity and the responsibility to provide artists and fans with live music
experiences that protect our planet,” said Michael Rapino, President and CEO, Live
Nation Entertainment. “We’re inspired by artists who are continually pushing
for greener options, and as we develop those best practices the Green Nation
Touring Program will help make them standards in the industry so collectively
we can all make the biggest impact possible.”
To help drive these
efforts on a global scale, Live Nation has elevated Lucy August-Perna to
Director, Global Sustainability. August-Perna has been with Live Nation since
2016 leading efforts to integrate sustainability measures like waste reduction,
energy efficiency, and fan and employee engagement across all Live Nation owned
and operated venues in the U.S. Prior to Live Nation she spent nearly a decade
working with touring artists on environmental impact reduction strategies.
To track and measure
these efforts, Green Nation is establishing standardized impact measurement
tools for worldwide operations, and created a venue survey to assess the
sustainability of 3rd party venue options. Green Nation has also enlisted the
UK based not-for-profit think tank and creative consultant Julie’s Bicycle to
collaborate on new tools, resources, and a green tour certification scheme to
help expedite adoption of these touring practices and catalyze industry action.
The touring program continues
to expand on Live Nation’s Green Nation sustainability charter, which focuses
on Climate Action and decarbonization of venue energy & transportation;
Protection and regeneration of nature through responsible sourcing and
consumption practices; as well as Community Engagement across artists, fans,
employees, sponsors, vendors, and local communities.
Live Nation is committed
to evolving low-carbon and regenerative practices across its portfolio and
recognizes the lasting impact the company can make by striving to enhance
sustainability across the 40,000 shows and 100+ festivals it hosts over 40
countries around the world in a typical year.
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About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
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