Live Nation Entertainment, the world’s leading live entertainment
company, today announced that it has acquired a controlling interest in the
live entertainment division of PR Worldwide, one of Malaysia’s leading live
events promoters. The move further
signals Live Nation’s goal to build a truly global live entertainment platform,
allowing the company to better service artists who now extensively travel the
world to play to their expanding fan bases.
Established in 1999, PR Worldwide has been instrumental in the
establishment of the Malaysian live entertainment industry. One of the most
prominent live events businesses in the Asia Pacific region, the company has
promoted a vast array of international acts and family shows. PR Worldwide has a
long-standing relationship with Live Nation having partnered with the company
on tours in the past for Bruno Mars, Lewis Capaldi, Why Don’t We, LANY, Jim
Jeffries and Charlie Puth. PR Worldwide is also responsible for bringing huge
global superstars such as Ed Sheeran, Mariah Carey, Imagine Dragons, Russell
Peters and Shawn Mendes, as well as family brand Disney On Ice to the region.
“Asia continues to be an extremely important region for growth and
opportunity for Live Nation. By joining forces with PR Worldwide we are
excited to add yet another market to our Asia Pacific network which enables us
to become the leading international concert promoter in Malaysia. It is our
pleasure to welcome Para Rajagopal and his team to the family and we look
forward to working with them to service artists and offer unforgettable live
experiences to fans across the region,” said Paul Antonio, President, Live
Nation Asia & Middle East.
“We are extremely proud to be taking our long-standing relationship with
Live Nation to the next level. It gives us a unique opportunity to continue PR
Worldwide’s 20-year commitment to the development of the Malaysian live
entertainment industry. Together, we can strengthen Malaysia as one of the
major live entertainment destinations while giving both artists and fans the very
best live experiences,” said Para Rajagopal, Founder/CEO of PR Worldwide.
Live
Nation has offices in Shanghai, Hong Kong, Tokyo, Seoul, Singapore, Taipei,
Bangkok, Melbourne, Sydney, Brisbane & Auckland. Earlier this year,
the company announced its expansion to Singapore by acquiring leading promoter
One Production and also made significant senior appointments to its growing
business in China. This week, Live Nation Asia launched Live Nation Connects, a
new creative marketing agency to connect brands to fans across Asia.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
About PR Worldwide
PR Worldwide is a leading live entertainment promoter in Malaysia, having promoted some of the world’s biggest rock and pop acts and family entertainment brands for the past 20 years. For information, visit www.prworldwidelive.com.
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