Mary J. Blige & Pepsi Takeover Atlanta For The Second Annual Strength Of A Woman Festival And Summit In Partnership With Live Nation Urban

Strength of a Woman Festival & Summit Returns To Atlanta With An All-Star Lineup Including Mary J. Blige, Lauryn Hill, Summer Walker, Robert Glasper, Mike Epps, Jodeci, Busta Rhymes, Jeezy, Method Man, Jadakiss, Lucky Daye, Coco Jones, Saucy Santana, Sunday Service Collective and Muni Long

Mary J. Blige and Pepsi proudly announce the second annual Strength of a Woman Festival and Summit in partnership with Live Nation Urban. The festival returns to the vibrant city of Atlanta, GA with four days devoted to music, comedy, female empowerment and community building between May 11th -14th, 2023. Presale tickets go live TODAY at NOON ET with code SOAW23, while general on-sale begins Friday, March 10th at 10AM ET. For tickets, visit: www.soawfestival.com.

Created and curated by Grammy-award-winning R&B songstress Mary J. Blige, Strength of a Woman Festival and Summit is the only festival experience in the market brought to you exclusively by an all-Black, female team and will return this spring to the hotbed for creativity and culture, Atlanta, GA. After selling out in less than 72 hours last year, the festival continues to bring what are sure to be iconic moments back to the State Farm Arena with two incredible nights of music: the #HipHop50 celebration featuring rarely-performed hits by Mary J. Blige and friends in a special” MJB B-Sides” set; and a special R&B night with performances by the legendary Lauryn Hill, Summer Walker, Lucky Daye, Muni Long, and more.

This year’s festival is a clear “leveling-up” with an expanded footprint in the city and its programming, aiming to create even more opportunities for women and underrepresented groups to find community and joy. New to the festival this year is a special live music event with Grammy-Award winner Robert Glasper along with the Sunday night closing event–PURPOSE BALL, powered by Gilead, produced by Miss Lawrence and featuring a special performance from Saucy Santana. The PURPOSE BALL was created after connecting with friends and partners in the LGBTQAI community around how the festival could celebrate and honor their impact on popular culture—especially in Atlanta. After an extremely successful launch in 2022, and the overwhelming feedback from attendees, the female-led team are set to deliver bigger, better and more impactful programming for 2023 with support from returning and new partners this year including Mielle Organics, CVS Health and Twitch.

As a 9x Grammy Award-Winning Singer, Songwriter, Actress, Producer, Philanthropist & Global Superstar, Mary J. Blige has committed the majority of her career to amplify, empower, and give voice to BIPOC women through the art of music and truth-telling. This multi-touchpoint festival, which focuses on Music, Wellness, Tech, Beauty, and Financial Literacy is the evolution of her life’s mission and purpose.

“ I’m so excited to bring our Strength of a Woman Festival & Summit back to Atlanta for its second year, ” said Mary J. Blige, Founder of Strength of a Woman Festival & Summit. “Having the opportunity to continue to uplift, inspire, and build amongst a community of women is the reason why we created this festival. I’m so grateful for all of the support from our performers and participants and of course Live Nation Urban, Pepsi and our additional partners who are committed to celebrating and creating community for Black women.”

The Strength of a Woman festival is engaging with women more than ever before and returns as the go-to destination for inspiring programming, pivotal panels, musical performances, workshops, and much more! Following the success of its debut last year, Blige, and her partners Nicole Jackson, Vice President of MJB Inc., and Marketing Maven Ashaunna Ayars of The Ayars Agency will return this May with initiatives that further empower women of the BIPOC community. The festival is dedicated to curating a safe haven for women, led and assembled by women from production to performances that sustain the festival’s inaugural blueprint.

Jackson, Mary’s long-time business partner, shared “ the popularity and impact of the inaugural Strength of a Woman Festival & Summit successfully showed how and why Black women are the blueprint for cultural relevancy and inclusion. Being able to look back and see the global reach the festival had through our livestream and billions of media impressions is confirmation that we are filling a void in the festival space. Mary, Ashaunna and myself are overjoyed to be back in Atlanta again and look forward to continued expansion in our programming and partnerships.”

Presented by Pepsi, the festival’s inaugural partner returns to support Blige and her impactful work on and off the stage in a shared mission to inspire the next generation of women. For the second annual festival, Pepsi will once again bring its powerful platform to the production and event experience as it activates throughout the festival grounds, including amplifying the musical experience for fans, elevating local women-led businesses, and more to engage the Atlanta community across the festival and summit.

“The Strength of a Woman Festival and Summit is a testament to the power of amplifying Black women and their voices – starting with Mary, someone whose vision and presence has been instrumental in its success. As a brand and company rooted in celebrating culture and uplifting communities, we are thrilled to show our support and continue to provide new ways to elevate the festival experience for guests throughout the expanded weekend of activities, all while highlighting and supporting the remarkable women of the Atlanta community,” said Kent Montgomery, Senior Vice President, PepsiCo Industry Relations and Multicultural Development

Blige and continued partners chose to return to Atlanta for the second annual event given its reputation as the mecca for young Black creatives and entrepreneurs. The festival is proud to partner with dozens of local, minority, and female-owned businesses and vendors to help cultivate the best experience for attendees. The love for Atlanta is reflected not only in the festival’s investment into the local entrepreneurial community but also in the performers and hosts for the various events taking place over the weekend.

Join Strength of a Woman in Atlanta on the following dates this spring:

Thursday, May 11th

Robert Glasper at City Winery

Friday, May 12th

Concert: Mary J. Blige & Friends with a special “MJB B-Sides” set celebrating Hip Hop 50th Celebration at State Farm Arena Special performances by Jodeci, Jeezy, DJ Drama and moreHosted by Kenny Burns

Saturday, May 13th

Strength of a Woman Summit at America’s Mart Participants and Programming details forthcoming

Concert: R&B Night at State Farm Arena Performances by Lauryn Hill, Summer Walker, Muni Long, Lucky Daye, and Coco Jones Hosted by Kenny Burns

Sunday, May14th

Gospel Brunch and Concert at The BankPerformance by Sunday Service CollectiveHosted by Ryan Cameron

The Purpose Ball at The Bank powered by GileadProduced by Miss LawrencePerformance by Saucy Santana

Comedy Night Show at TabernacleHeadliner: Mike EppsAdditional Sets by Don’t Call me White Girl, Henry Welch and Navv GreeneHosted by Erica Duchess

About The Ayars Agency

The Ayars Agency is a brand and entertainment marketing firm rooted in strategy – a customized mix of analytics and real-work insights. TAA acutely understands this generation’s worldview, behaviors, relationship to culture, and the importance of the brands in their lives. The Ayars Agency also knows that today’s culture disruptors relate based on shared values and interests, not demographics, race, age, or gender. Their work is grounded in consumer insights, cultural truths, and brand fidelity. Because of this, they are able to conceive, implement, and execute dynamic campaigns rich in cultural impact.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company composed of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Live Nation Urban (LNU) is a partnership with Live Nation Entertainment, the world’s leading live entertainment company. Specifically focusing on Hip-Hop, R&B and Gospel, LNU builds platforms, events, and festivals globally and develops dynamic content strategies based upon the live properties created. Live Nation Urban considers itself the most powerful source for live urban music. For additional information, visit www.livenationurban.com.

For more information please visit soawfestival.com.

For all press inquiries, contact:

AM PR Group

Vanessa Anderson

soawpr@amprgroup.com

For sponsorship inquiries, contact:

The Ayars Agency

Ashaunna K. Ayars

info@theayarsagency.com

For Live Nation Urban inquiries:

The Oriel Company

Carleen Donovan