Masego and Devin Morrison have shared the music video for their latest collaboration “Yamz” just in time for Thanksgiving.
The video, directed by Mac Grant, finds the two R&B singers and songwriters leaning into the song’s playful double entendre. In it, a content creator comes a hit on the fictional platform ONLYYAMZ, racking up tips, a street entrepreneur runs into trouble as he finishes up his final sales and a young student falls victim to peer pressure in an attempt to impress his crush. The whole neighborhood is on a mission to “get to the yamz,” wherever that word might mean to them.
“Listen, I ain’t tryna be stuck in a loop for life (Nah, all my life) / Told myself I wouldn’t start my day online (Talk about it) / Don’t wanna do, from that shape and how they move (She got them yams) / But is it just a distraction? / Oh, it drives my soul divine (Them yams got soul),” Masego sings on the second verse.
Morrison joins him on the bridge for a warming collaborative delivery as they sing: “I know those yams are made for me / No, but I’m only here for, the good pursuit of currency / They say, yams are the power that be (Power that be) / Oh, well, I need to play utilities / So tell me, can I get to the yams?”
“Yamz” follows up Masego’s previously released single “Garden Party” which recruits Big Boi and JID. The single has amassed more than 3.2 million collective streams in a month thanks to its smooth, neo-soul tone. He also recently released Studying Abroad: Extended Stay, the deluxe edition of his acclaimed 2020 EP, via EQT Recordings and Capitol Records.
Early next year, the singer will be touring the UK and Europe on a 20-city trek beginning on February 11 and wrapping on March 12.