Metallica is always exploring different business partnerships, and their latest one is quite tasty, literally.
The iconic metal band has partnered with the ice cream brand Enlightened for a limited edition ice cream bar. This ice cream bar features a vanilla base with a dark chocolate coating and is shaped like a guitar.
The best part about these ice cream bars is that they help a great cause. A portion of the proceeds will benefit Metallica’s All Within My Hands Foundation, which helps support various initiatives fighting hunger.
In a statement about the partnership, Enlightened CEO and founder Michael Shoretz said, “We are thrilled to be partnering with All Within My Hands to create a product that not only brings joy to taste buds but also helps to make a positive impact on the lives of individuals facing food insecurity, a mission we have supported through our company history.” Shoretz added, “By enjoying this delicious treat, consumers can join us in making a difference, one delicious bite at a time.”
On top of that, Enlightened is also hosting a sweepstakes where they’re giving away an ESP guitar signed by Metallica. You can enter the sweepstakes here.
Each box of bars retails for $6.99 and contains four bars. To find a store near you that sells the new Metallica ice cream bars, go to EatEnlightened.com.
