Cambridge MA, USA, January 29, 2024 – The Massachusetts Institute of Technology’s Environmental Solutions Initiative (MIT ESI) will conduct a comprehensive study of the live music industry’s carbon footprint, co-funded and supported by Warner Music Group (WMG), Live Nation and Coldplay. The report will suggest practical solutions to reduce the environmental impact of live music events at every level, from pubs and clubs to stadiums.
The study will kick off with an initial research phase, resulting in an Assessment Report of Live Music and Climate Change, focused on the UK and US markets which is anticipated to be completed in July 2024. This report aims to:
develop a comprehensive assessment of the relationship between live music and climate change.
identify key areas where the industry and concert goers can make tangible improvements to reduce emissions and drive planet-positive outcomes
provide a detailed analysis of the latest developments in green technology and sustainable practices
MIT ESI, a leading climate and environmental academic research and solutions group, will utilize its expertise and resources to recommend scientifically-informed actions and policies that can be implemented and replicated across the entire live music industry to reduce its environmental footprint and establish a sustainable future for live events.
“I’m delighted to receive support from our funders to co-create recommendations for a sustainable future in music,” said MIT Prof. John E. Fernandez, Director of the ESI. “As well as jointly funding the research, I applaud the spirit of openness and collaboration that will allow us to identify specific challenges in areas such as live event production, freight and audience travel, and recommend solutions that can be implemented across the entire industry to address climate change.”
Coldplay, who launched their current Music Of The Spheres world tour with a pledge to cut emissions by 50%, have also made a world-first commitment to manufacture all physical records for their upcoming 2024 album from recycled plastic bottles.
WMG is committed to lowering carbon emissions, reducing waste, and innovating to align with global efforts to tackle climate change. The company is already a leader innovating in physical audio product production and distribution with a large-scale release of ‘Re-Vinyl’ for Coldplay’s Music Of The Sphere’s album made of 100% recycled vinyl raw materials in 2022. WMG will provide its industry expertise, encompassing internal data and insights, to MIT for this report.
“This support for MIT ESI represents WMG’s proactive approach to advancing industry-wide understanding of the climate impacts of the music industry and supporting our artists’ connections with fans worldwide,” said Olga LaBelle, WMG’s Vice President, ESG • Strategy Integration & Operations. “I’m pleased to be able to lend our scale and resources to further the industry’s understanding and approach to climate-positive outcomes.”
As the world’s leading live entertainment company, Live Nation is uniquely positioned to provide valuable insights that will benefit the entire live music ecosystem. The company’s Green Nation sustainability division has experience supporting top artist tours playing some of the largest stages on the planet, as well as readying its own venues and festivals to reduce carbon emissions, energy use, waste and plastics.
“We’re proud to share best practices and solutions developed by Green Nation in this report,” said Lucy August-Perna, Director of Global Sustainability, Live Nation. “Helping accelerate sustainable practices benefits everyone who enjoys live music, while ensuring a strong future for the industry. We look forward to sharing the report with industry partners and fans alike.”
Fan transportation can be one of the top contributors to emissions related to live music. In 2022, Live Nation partnered with Coldplay and major public transportation providers to offer fans free or discounted rides to incentivize and encourage green travel. This initiative supported a 59% average increase in public transport ridership on show days across four US cities.
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About MIT Environmental Solutions Initiative (MIT ESI):
MIT ESI is a cross-disciplinary research center at the Massachusetts Institute of Technology that brings together experts from diverse fields to address global environmental challenges. Through innovative research, education, and outreach, MIT ESI aims to develop practical solutions for a sustainable future.
About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as 10K Projects, 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company – as well as next gen artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; UPROXX, the youth culture destination; and HipHopDX, the hip-hop music news site. In addition, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands. Follow WMG on Instagram, X, TikTok, LinkedIn, and Facebook.
About Live Nation
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visitlivenationentertainment.com.
About Coldplay:
Coldplay is a British rock band known for its chart-topping hits and commitment to social and environmental causes. With a massive global fan base, Coldplay has used its platform to advocate for positive change and sustainability.
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Media Contacts:
Live Nation
Tiffanybriggslow@livenation.com
MIT
p1lm@mit.edu
Warner Music Group
Summer.Wilkie@wmg.com
The post MIT To Receive Support From Warner Music Group, Live Nation & Coldplay To Study Environmental Impact Of Concerts & Provide Open-Source Solutions To Live Music Industry appeared first on Live Nation Entertainment.