Vevo has released a live rendition of Olivia Rodrigo’s “favorite crime” as the second performance of her LIFT series. The video from the multi-platinum, critically acclaimed singer/songwriter was shot on film.
“favorite crime” will act as the track’s sole visual following the release of Olivia’s highly-anticipated debut album, SOUR, which is out now on Geffen Records. Vevo also recently announced Olivia as their first LIFT artist of 2021 and unveiled a live performance of her RIAA Gold certified single, “deja vu,” which was also shot on film.
Vevo’s LIFT program connects up-and-coming and hotly-tipped artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Billie Eilish, Doja Cat, Halsey, Khalid, Jorja Smith, YUNGBLUD, and more.
“We are so excited to launch our 2021 LIFT program with Olivia,” says JP Evangelista, SVP, Content, Programming and Marketing, Vevo, “We’ve been watching Olivia’s rise since the highly anticipated music video release of ‘drivers license,’ and we couldn’t wait to collaborate and create content with her. Hard-working and dedicated to her craft, we couldn’t think of a more deserving artist to kick off this year’s program. The truly unique visuals we created for these songs on film showcase Olivia’s talent to her fans in ways they haven’t seen before.”
“favorite crime” and “deja vu” are two stunning standout tracks from SOUR and follow Olivia’s monumental, record-breaking original single, “drivers license,” which saw the singer/songwriter make music industry history by breaking numerous global streaming records on Spotify and Amazon Music. “drivers license” also debuted at No.1 on the Billboard Hot 100, holding the top spot for eight consecutive weeks and becoming the first song in 2021 to hit one billion total global streams and be RIAA Certified at Gold, Platinum, and double-Platinum.
