Quavo and Lana Del Rey have shared their highly-anticipated new song “Tough” via Capitol/Interscope/Polydor. Directed by Wyatt Spain Winfrey, the video for “Tough” is a mesmerizing fusion that allows both superstars to dabble in each other’s musical realms.
Set in a rural backdrop, Quavo and Lana are intrepid companions, undaunted by life’s trials. On one end, Quavo brandishes his shotgun while Lana carries her guitar, symbolizing their unwavering strength despite their contrasting origins.
“Tough like the scuff on a pair of old leather boots/Like the blue-collar, red-dirt attitude/Like a .38 made out of brass/Tough like the stuff on your grandpa’s glass,” the country-trap hook goes.
Check out the video below.
Following the release of the teaser of “Tough,” the clip enjoyed various viral moments and was picked up by numerous publications.
Quavo and Lana added more fuel to the conversation when they performed the song together at the singer’s headlining performance at Fenway Park in Boston. The teased reel posted on Instagram became the most viewed reel of all time for Quavo, while it became the second largest for Lana.
The new collab continues a monumental era for Del Rey. She has become a true icon of our time, captivating audiences worldwide with her unique blend of hauntingly beautiful melodies and evocative lyrics. Her highly anticipated ninth studio album, Did You Know That There’s a Tunnel Under Ocean Blvd, was released in March via Interscope Records/Universal Music Canada.
The album takes fans on an introspective journey through Del Rey’s signature storytelling style while showcasing her distinctive voice, poetic prowess and emotionally charged compositions that have garnered critical acclaim. Singles include “Did you know that there’s a tunnel under Ocean Blvd,” “A&W,” “The Grants,” as well as the videoclip of “Candy Necklace” ft. Jon Batiste and the latest single: “Say Yes To Heaven,” that has amassed more than 2.5 million views on YouTube.
With multiple chart-topping albums and an extensive discography, Lana Del Rey has established herself as one of the most influential artists of her generation. Her unique blend of alternative pop, dreamy melodies and poetic lyrics has earned her a dedicated fanbase worldwide.
