Shady Records and Eminem took to social media to announce GRIP as the newest addition to the label’s roster. To celebrate his new record deal, GRIP has dropped a video for his new song, “Gutter,” featuring Wara.
GRIP has been called “Atlanta’s Next Great Storyteller” and has already garnered significant buzz and acclaim, starting with his 2017 breakout project Porch.
His next project, 2019’s Snubhouse kept the momentum building, and he quickly followed up with two more projects in 2020: Halo and PROBOSCIDEA. GRIP’s lyrical prowess caught the ear of Eminem’s manager and Shady Records’ President Paul Rosenberg, who then brought it to Eminem. The two quickly linked with GRIP and added him to the label. GRIP is currently working on his debut album for Shady, coming later this year.
“Gutter” is GRIP’s debut track on Shady Records, and showcases an artist who can rap with the best in the game with a label boasting the likes of Westside Boogie plus recent Shady alumni, Griselda’s Westside Gunn and Conway the Machine. Label President Paul Rosenberg says, “GRIP is the type of artist that brings you into his world and expresses himself through a complete composed body of work. If true album artists in this era are a rare breed, then GRIP is a unicorn! We’re excited for him to join the Shady Records family.”
GRIP adds, “It was one of those full circle moments because I grew up on Eminem so to have him reach out and let me know how dope my shit is was so cool. Excited to partner with Shady/Interscope and get the music out on a larger platform.” GRIP’s upcoming LP will serve as an introduction to those just learning about the MC and a reminder for existing fans that the musician doesn’t fit a cookie cutter sound. He wouldn’t have it any other way.
