Ticketmaster, the global leader in ticketing, has announced the launch of Ticketmaster Attractions, a new segment of the business offering technology and services tailored to the needs of immersive event producers, exhibit operators, promoters and agencies.
Attractions and
exhibitions are one of the fastest growing live entertainment segments.
Ticketmaster has years of experience partnering with leading event creators to
share their experiences with the world. Ticketmaster Attractions combines the
industry knowledge and global scale of Ticketmaster with in-depth segment
expertise and a suite of ticketing solutions and distribution tools that can be
specifically customized for attraction operators’ needs. Ticketmaster
Attractions offers access to:
Best-In-Class Technology & Services –Our white glove service spans every stage of the event lifecycle from launch strategy to onsale and operations, through the utilization of our industry-leading technology including timed-entry ticketing and our robust pricing tools.
Global Marketing & Distribution – Ticketmaster’s global distribution network helps attraction operators reach new audiences actively searching for experiences to add to their travel itinerary or enjoy in their hometown. Plus, attractions operators can take advantage of Ticketmaster’s open distribution network by spotlighting their events with partners like popular travel, deals and things to do sites including Expedia, Groupon, Get Your Guide and Tiqets.
Global Fan Support – Ticketmaster’s global fan support service reduces operational complexity for producers by eliminating the need to manage fan support in-house. With teams on the ground available to assist fans in local time zones and languages, Ticketmaster’s scalable fan support makes transitioning between openings and scaling to new cities easy. Our global solution provides round-the-clock service while delivering fans an experience that feels local.
“We
have partnered with leading promoters and agencies to power some of the most
loved global experiences,” said Andrew Sider, Ticketmaster Executive Vice
President of Festivals & General Admission. “Attractions are an exciting
segment with a lot of growth opportunity. Ticketmaster Attractions is built to
help promoters succeed. We have designed this solution to offer more than just
ticketing and marketing expertise. We’re here to support our partners across
every stage of the business.”
From touring exhibits to
permanent installations, Ticketmaster Attractions can support existing
operators as well as new entrants launch and quickly scale their business in
cities around the world, reaching new audiences while delivering best-in-class
fan experiences. Ticketmaster Attractions team members serve as an extension of
an operators’ staff providing on the ground support and expertise.
“Partnering on Immersive
Van Gogh and our other exhibits has helped us grow at a staggering pace over
the past two years,” said Jonathan Holmes, Director of Sales & Ticketing,
Lighthouse Immersive. “The journey has not been easy and Ticketmaster has
helped us every step of the way. It’s truly a pleasure to work with their
team.”
Bringing years of segment
expertise through partnerships with leading attractions producers like
Lighthouse Immersive, Ticketmaster Attractions set operators up for success.
Advances in technology have unlocked new ways for fans to experience and be
immersed in art, relive moments of pop culture and reconnect with their
favorite content. As consumer demand has grown, the themed-experiences segment
has exploded with new concepts being taken on tour and permanent exhibits
opening around the world.
To learn more, visit business.ticketmaster.com/attractions.
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