Indian singer, rapper, and producer Badshah, alongside Latinx global superstar J Balvin, have recruited Tiësto for a remix of their international hit “Voodoo.” The track is out now via Capitol Records.
A trilingual anthem—Hindi, Spanish, and English—produced by top hit making producer/artist Tainy (who has churned out hits with Bad Bunny, Shawn Mendes, Camila Cabello, Anuel, Rosalía, and Daddy Yankee), “Voodoo” is a cautionary tale of lust and magic. The song’s supernatural theme is reflected in the striking, effects-filled video.
Badshah is ready for the world to catch his light and has been on a mission to take Desi-Pop global, bridging Indian and Western cultures through jubilant rhythms and hooks that transcend language.
“Voodoo” marks the first proper collaboration between Badshah and J Balvin. “J Balvin is like an idol to me,” says Badshah. “He’s been doing what I have been trying to do in my own space, and the way he’s made a way for himself despite the language, despite the odds, really inspired me.”
“Voodoo” follows Badshah’s latest EP Retropanda – Part 1, which was released last month. The four-track set includes smash hits “Tabahi” and “Jugnu,” which thus far have accrued over 290 million combined views on YouTube and over 47 million Spotify streams. Badshah’s 2021 viral hit “Bachpan Ka Pyaar” has over 415M Views on YouTube in just about eight months.
In 2021, Badshah inked an exclusive agreement with Universal Music Group to be led by Capitol Records. “Voodoo” continues the groundbreaking artist’s mission, ultimately leading Desi-Pop and Indian non-film music to a global stage.
Badshah is one of a select few artists to have 18 songs cross over 200 Million+ view threshold on YouTube. Badshah flexes celebration and happiness; while he is aware of his own superstardom and immense appeal, his mission is to bring a new sound to people worldwide. “If the numbers went away, in the end it is the song that people love,” says Badshah. “That’s most important.”