Universal Music Group subsidiary Universal Music Greater China (UMGC) has announced an exclusive global agreement with Liu Huan, celebrated in the country as the “King of Chinese Pop.”
The multi-year deal includes both recording and music publishing rights for Huan’s work. UMG stated that it’s “the first time that Liu’s majority body of work…will be united under one umbrella.”
Discussing the new signee, Timothy Xu, Chairman and Chief Executive Officer of Universal Music Greater China, said: “We are deeply honored to stand alongside Liu Huan as his chosen partner, supporting him in this exciting new chapter of his illustrious career.
“His ability to create music that speaks to the soul of a nation is unparalleled, and his enduring artistic vitality makes him truly one of a kind. With his trust, we are committed to celebrating his musical legacy, and together, we aim to promote the development of Chinese music industry, continuing to elevate the global impact of Chinese culture.”
Liu Huan added: “It is a privilege to entrust my life’s work to Universal Music Greater China, a partner that respects the integrity of music and understands its profound value. I am confident that this collaboration will not only enhance the reach of my works but will also enable them to resonate more powerfully and widely.
“UMGC’s commitment to promoting the global impact of Chinese culture aligns with my lifelong aspirations. I am eager to see how our combined efforts will allow global audiences to experience the richness and beauty of Chinese culture through our music.”
Adam Granite, Executive Vice President, Market Development of Universal Music Group, added: “At Universal Music Group, we are committed to championing local artistry as part of our vision for a diversified global music culture. Liu Huan is a towering figure in contemporary Chinese music history, and we are proud to support his journey in sharing his extraordinary music with the world.”
Listen to the best of Liu Huan on Apple Music and Spotify.
