O2, working with Island Records and Epic Games, has announced that London’s The O2 is now available to explore in the world’s biggest game, Fortnite, within Fortnite Creative. This week-long celebration will culminate with a unique performance by Leicester band easy life, who will perform tracks from their debut album life’s a beach.
Following the release of life’s a beach last month, which entered the UK Album Chart at No.2, and with the alt-pop quintet preparing for a UK tour of O2 Academy venues later this year, easy life, touted by GQ as “Poised to be the UK’s next big band,” were the perfect choice to headline this whimsical event. Inspired by the concept around the album, this virtual performance―which marks the first time O2 has ever worked with an artist outside the confines of its physical venues―goes far beyond the usual gig experience and fully embraces the wonderful world of Fortnite Creative.
With much of easy life’s headline tour of O2 Academy and other UK venues this coming November already sold out, their performance at The O2 in Fortnite Creative presents music lovers with an early chance to enjoy an exclusive set from the UK’s top up-and-coming band. Beyond their performance in-game, easy life and Fortnite have also created a brand new, in-game-only lobby track that anyone can listen to within Fortnite after attending the experience.
The mainstage performance itself starts this Thursday, June 24 at 3:30 EST. Fortnite’s global audience of millions will be able to access and enjoy the gig with friends, until 6:59 EST, this Sunday June 27, with the full performance posted exclusively to easy life’s YouTube channel from Monday, June 28 too.
Murray Matravers, easy life frontman, said: “Being the first UK act to ever perform in Fortnite Creative, and for that performance to take place inside a venue as iconic as The O2, is truly humbling. life’s a beach is a deeply personal album that marks the culmination of our life’s work and we can’t wait to finally perform it for our fans. We’re so excited for people to experience our music in the game―it promises to be a lot of fun and is just a taste of things to come ahead of our UK tour of O2 Academy venues later this year.”
