The Music Forward Foundation, in partnership with Live Nation Entertainment,
the world’s leading live entertainment company, today announced its 2022
application period. Students pursuing music industry careers can apply for the
college scholarship program January 17 through March 31, 2022.

Three $10,000 scholarships and two $5,000 scholarships will be
awarded to outstanding college students—in either their junior or senior
year—majoring in music business and/or related fields at an accredited college
or university in the U.S.

Music
Forward partners with Live Nation to offer these unique scholarships to support
the future of the live entertainment business. This opportunity is specifically
designed to support students interested in the core aspects of the concert
business, including concert promotion, venue operation, ticketing, sponsorship,
e-commerce and artist management.

Community
outreach and recruitment for all Music Forward programs, including
scholarships, create equity by removing barriers and
increasing access and opportunity for BIPOC youth, young women, and
under-resourced communities. This focus aligns with our goal to contribute to a
more equitable industry and just society. Student applications must be
submitted online by March 31, 2022, at http://musicforwardfoundation.org/scholarships.

Scholarship
recipient selections will be made by a panel of music industry executives and
thought leaders across academic, entertainment, civic and corporate sectors.
Criteria for selection include academic achievement, essay responses and
recommendations. Scholarships will be announced in June 2022, and awards will
be given for the fall 2022 semester.

The five
scholarships will be awarded to students nationwide in the following areas:

Steven J.
Finkel Service Excellence Scholarship
: Established in memory of a Live
Nation employee who went above and beyond to improve the concert experience for
fans, artists and staff, this scholarship is designed to support the
ever-growing customer service expectations within the live entertainment
industry.

Tiffany
Green Operator Scholarship
: Established in memory of one of Live
Nation’s first female concert production specialists, this scholarship is
designed to support women pursuing a career in live entertainment.

Live
Nation Scholarship
: Established to supportstudents interested
in the core areas of Live Nation’s business: concert promotion, venue
operation, sponsorship, ticketing and artist management.

Affinity
Plus Scholarship
:Established in
partnership with the Affinity Plus Foundation, the marquee sponsor of a Live
Nation venue, two $5,000 scholarships will support local
students or Affinity Plus members pursuing a career related to the music
industry. Field of study may include but is not limited to live event
operations, production, music engineering, music business management, music
education, customer service, hospitality and/or other related fields.

“We are actively looking for ways we can diversify our talent
pipeline and expand opportunities for youth who are interested in live music,” said Johnel Evans, Global Head of Diversity, Live
Nation. “These scholarships are just one way we can introduce live music as a
career path and our partnership with Music Forward supports the power and
potential of the next generation of leaders.”

“Music Forward helps break the
barriers of gender, poverty, and race to enter the music industry,” said
Nurit Smith, executive director of Music Forward Foundation. “We are proud to
offer these unique opportunities to inspire ambition and create momentum  for young people pursuing industry careers.”

For more information on additional scholarships offered by Music
Forward Foundation, please visit: https://musicforwardfoundation.org/programs/scholarships/.

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About Music
Forward Foundation

Music Forward transforms young lives, inspires careers, and champions a
more inclusive music industry. Music Forward
bridges our communities to the music industry, empowers ambition, and creates
momentum to redefine what is possible for the youth and industry we serve. Music
Forward invites everyone to play a part in moving culture forward; join the
movement by following @MusicForward, and learn more at www.musicforwardfoundation.org.

About Live Nation Entertainment

Live Nation
Entertainment (NYSE: LYV) is the world’s leading live entertainment company
comprised of global market leaders: Ticketmaster, Live Nation Concerts, and
Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com

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