MMI’s Rhiza Pascua Appointed to Managing Director
Live Nation, the world’s leading live entertainment company, has announced the launch of Live Nation Philippines through the strategic acquisition of Music Management International (MMI), and Rhiza Pascua has been appointed to the role of Managing Director Live Nation Philippines – signaling further growth across Asia.
Since its inception three
decades ago, MMI, spearheaded by Pascua, has been the leading promoter in the Philippines.
When the world’s more prominent artists skipped
going to Manila, Pascua worked diligently to convince artists, managers, and
agents and put the country firmly on the global touring map of Asia. In recent
years, MMI has promoted the most number of sold-out concerts in the territory, including Madonna, Coldplay, U2, Harry
Styles, Bruno Mars, Niall Horan, Maroon 5, The Chainsmokers, Dua Lipa, LANY,
and many more.
Roger Field,
President of Live Nation Asia Pacific: “Rhiza is a formidable operator and has put
the Philippines firmly on the global touring map. We have a long-standing and
successful relationship with MMI, and the launch of Live Nation Philippines is
the natural next step in our
committed growth in the Asia Pacific region. MMI adds another part to our
network and our vision to deliver
exceptional live entertainment experiences to music fans and more opportunities for artists to grow
their audience across the world.”
Rhiza Pascua,
Managing Director, Live Nation Philippines: “Over the
years, MMI has delivered industry-leading world-class services to attract the
biggest and best talent to the Philippines. Through the launch of Live Nation
Philippines, the sky’s the limit, and we look forward to bringing even more of
the globe’s biggest stars and connecting fans with the artists they love and
the magic of live.”
– ENDS –
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world’s leading live entertainment company
comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live
Nation Media & Sponsorship. For additional information, visit livenationentertainment.com.
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Media Contact:
Jackie Antas
The post Live Nation Launches In The Philippines With Acquisition Of MMI (Music Management International) appeared first on Live Nation Entertainment.
