Jack White’s Third Man Records is launching an education series called the Third Man Release Lab. This online program will take place on June 8 and 9. It’s designed for artists, independent labels, and anyone curious about how album release campaigns work.
On June 8, the first course will cover the history of Third Man’s distribution and marketing strategies. The following day, June 9, will focus on the campaign for White’s 2024 solo album, No Name. This album was released without any prior announcement and was available exclusively at Third Man Records stores in Detroit, Nashville, and London.
Registration for the Third Man Release Lab is free and open now. Plus, fans can catch Jack White live on his upcoming U.S. tour starting in July.
