Yola has released the video for the title track of her anthemic new album, Stand For Myself, which will be released via Easy Eye Sound on July 30. The single debuted today with a powerful new video, directed by Allister Ann. The clip features Yola escaping from a world that has entrapped her, drawing on visual references from the music videos from her childhood.
“My school years were during the 90s and 00s, and Missy Elliott’s videos were always aesthetically superior to me.” Yola stated, adding “I feel that the video is set in the antechamber to freedom. The feeling of escaping something truly oppressive and heading towards an unknown with a sense of hope and choice you haven’t felt in a long time. We all have the capacity to go through this process in our own minds, I kinda look like a superhero at times, but I’m not. I’m just a person trying to be free.”
Yola co-wrote the song with Dan Auerbach, Hannah V and Natalie Hemby and it features The McCrary Sisters on background vocals. The track reflects on Yola’s belief in the possibility of paradigm shift beyond the mental programming that creates tokenism and bigotry. “The song’s protagonist ‘token,’ has been shrinking themselves to fit into the narrative of another’s making, but it becomes clear that shrinking is pointless.” Yola said.
“This song is about a celebration of being awake from the nightmare supremacist paradigm. Truly alive, awake and eyes finally wide open and trained on your path to self actualization. You are thinking freely and working on undoing the mental programming that has made you live in fear. It is about standing for ourselves throughout our lives and real change coming when we challenge our thinking. This is who I’ve always been in music and in life. There was a little hiatus where I got brainwashed out of my own majesty, but a bitch is back.”
Pre-order Yola’s Stand For Myself.