Iron Maiden has sold a stake in their music catalog to Swedish company Pophouse. The deal covers master recordings, publishing rights, and use of the band’s name, image and likeness.
Pophouse is the company behind ABBA’s Voyage hologram show and bought KISS’s catalog in 2024. The two sides have already worked together. Last year they created the Infinite Dreams Museum Experience, which appeared at Iron Maiden’s EddFest show at Knebworth Park.
Future projects include a concert film of the band’s Run For Your Lives World Tour and plans to bring the band’s mascot Eddie into the digital world. Manager Rod Smallwood said the deal will help the band move faster on their plans and promised “there is a great deal more to come for Maiden, and Eddie will rule.”
Pophouse CEO Jessica Koravos called Iron Maiden’s catalogue a source of many creative possibilities and said the partnership gives the band investment and creative backing to keep evolving.
Iron Maiden will be inducted into the Rock & Roll Hall of Fame in November. They are currently on the Run For Your Lives World Tour, which reaches the U.S. on Sept. 5 in Harrison, New Jersey. Full dates are on IronMaiden.com.
