The 10-city activation celebrates the band’s new collaborative Trooper West Coast IPA ahead of their 50th anniversary tour.
Iron Maiden is launching free, public pre-show gatherings called “Eddie’s Dive Bar” across 10 U.S. locations, marking the first time the experiences have come to America. Beginning Sept. 5 at Beer Authority in New York City, the events highlight Trooper West Coast IPA, a 6.6% ABV beer created in collaboration between the band’s Trooper label and Lagunitas Brewing Company. Frontman Bruce Dickinson and Lagunitas Brewmonster Jeremy Marshall selected the brew together after meeting at the Aftershock Festival. Fans do not need tickets to the band’s Run For Your Lives World Tour to attend the fan meetups.
To assist with the events, Lagunitas hired Lara Mirinjian, a piano teacher from Long Beach, California, as its first “Beer Roadie” to pour Trooper at the New York and Los Angeles stops. Following the opening event in New York City, the tour will visit venues including Banners Kitchen and Bar in Boston (Sept. 9), Craftworx Taproom in Gainesville, Virginia (Sept. 11), Charlotte Beer Garden (Sept. 12), JB Lovecraft’s in Harrisburg (Sept. 15), Louder Than Life festival in Louisville (Sept. 17–20), Mystic Lake Casino Hotel near Minneapolis (Sept. 19), Reggie’s in Chicago (Sept. 21–22), Rainbow Bar & Grill in West Hollywood (Sept. 25–27), and The Friendly Spot in San Antonio (Sept. 29).
